Search visibility
- Keyword and priority page visibility
- Indexation coverage and status
- Referring domain growth and quality mix
- Organic sessions to priority pages
- Competitive visibility gap
SEO + AEO
Search visibility and AI visibility are different. We measure both.
A brand can hold its rankings and still disappear from the answer a customer actually reads. The reverse happens too. Treating them as one number is how teams get surprised.
Related, overlapping, not identical.
One program feeds both. Links, citations and mentions from relevant, authoritative sites raise your search rankings. The same signals raise the odds that AI answer engines name and cite your brand, because those engines draw on pages that rank and on brands that credible sources keep mentioning. It only works when the publishers are the right ones, which is why people, not software, decide who we approach.
What differs is the surface. SEO competes for a position on a results page. AEO competes to be one of the handful of sources an engine decides to draw from when it writes an answer.
What gets measured
Two scorecards, reported separately.
We do not average search and AI performance into one comfortable number. You see each one, including the months where they move in opposite directions.
AI visibility
- AI mentions
- AI citations
- Cited pages
- Brand visibility by query and prompt
- Competitor visibility
- AI share of voice
- Historical visibility changes
- Which sources are being cited
Coverage
Where we look for your brand.
Platforms we may monitor, subject to what each one supports at the time. Coverage changes as these products change, and we will tell you when it does.
On placement claims. We make no claim of placement, mention or citation in any AI platform. We measure whether it is happening and report what we find.
- Google AI Overviews and AI Mode
- ChatGPT
- Gemini
- Perplexity
- Copilot
- Other AI answer engines as supported
We do not just work on increasing AI visibility. We measure whether it is actually happening.
Protected search + AI readiness layer
Underneath both channels is a set of technical conditions that have to hold: indexation, crawlability, structure, sitemap health and whether the crawlers you permit can retrieve what matters. We maintain that layer across the engagement.
- Initial website audit
- SEO and AEO readiness assessment
- On-page optimization
- Website indexation review
- XML sitemap management where needed
- Technical search readiness
- AI crawler readiness
- Search engine best-practice review
- Ongoing optimization
Common questions
What teams ask before they commit.
SEO focuses on traditional search visibility: rankings, indexation, clicks and sessions in search engines. AEO, or answer engine optimization, focuses on visibility inside AI-generated answers: whether your brand is mentioned, whether your pages are cited, and which sources an engine draws from. They overlap, because both reward credible third-party authority, but they are measured differently.
Nobody can promise that. AI platforms control their own retrieval and citation behaviour and change it without notice. What the engagement covers is the contracted work, the qualification standards, transparent reporting and verified placements, and we measure whether AI visibility is actually improving.
No. The core Search + AI Authority program runs both, because the underlying work overlaps heavily. What differs is the measurement: search visibility and AI visibility are reported separately so you can see which one is moving.
What the engagement covers. The contracted work, the qualification standards we agree with you, transparent reporting and verified placements. Search rankings and AI citations are controlled by external platforms and are outside the control of any provider, including us.
Find out where you actually stand.
Most teams have a search number and no AI number at all. The first step is establishing both, for your brand and for the competitors taking the answer slots you want.